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Free tool

Sponsor calculator

Estimate what your sponsorship could be worth based on your audience, races and what you deliver.

Audience

/ post
%

Racing

/ race

Spectators + stream viewers

posts / mo

Deliverables

Everything you can offer in a season. The main partner package gets all of it; logo sizes are set per package.

/ season
/ season
guest days

This is an estimate, not a guaranteed market value. It uses conservative CPM-style assumptions (e.g. ~€12 per 1,000 views on sponsored posts, ~€4 per 1,000 trackside viewers, ~€5 per 1,000 followers per month). What a sponsor actually pays depends on their goals, your story, your region and negotiation.

Pro

Sponsor CRM & Calculator

Price your deliverables, then track every sponsor from prospect to signed deal.

  • Sponsor Calculator Pro with three ready-to-pitch packages
  • Pipeline from prospect to signed deal
  • Follow-up reminders in your calendar
  • Log every email, call and meeting