Get Your First Sponsor

About this course

Sponsorship isn't charity, it's marketing. Learn to think like a marketing manager: build an audience, create a professional proposal, find the right companies, reach out, price your packages, negotiate, and deliver so well that sponsors renew.

What you'll achieve

• A professional sponsorship proposal
• A target list of 50 companies
• Priced sponsorship packages
• A sponsor reporting routine

Curriculum

1. 01Sponsor ThinkingWhat sponsors actually buy.2 lessons

   • What sponsors actually buyPreview11 min
   • Your value proposition9 min
2. 02The ProposalA document that gets meetings.2 lessons

   • Proposal structure12 min
   • Pricing your packages10 min
3. 03OutreachFinding companies and getting replies.2 lessons

   • Building a target list10 min
   • Cold email that works9 min
4. 04Delivering ValueKeeping sponsors happy so they renew.2 lessons

   • Activation and reporting9 min
   • Renewals and upgrades7 min